Lucid Battlecards — every claim is a quote

The problem with most battlecards

They're written once, from memory and hearsay, and decay quietly. Or they're AI summaries — plausible, unsourced, and impossible for a rep to defend the moment a prospect pushes back with "that's not what their site says."

Enterprise competitive-intelligence platforms solve this with continuous monitoring at $15–30k a year. Below that: nothing but the intern and a spreadsheet.

What's in a card

One card per competitor, built exclusively from their public materials:

Section	Content
Claims & promises	Exact quotes from their site and LinkedIn — verbatim, dated, linked
Proof on display	Case studies, logos, numbers they claim — as stated, source attached
Visible pricing	What is public, as published; `not_found` otherwise
Claimed positioning	Category, target, differentiators — in their own words
Gaps	What is absent from their materials — an empty field is information
Contradictions	Where their site, LinkedIn and sector pages tell different stories

What we don't deliver: talk tracks. Your sales team writes the counters. We deliver the evidence they stand on — which is why a rep can defend every line in a live deal.

Ground rules

Public materials only. No fake identities, no pretexting, no mystery shopping.
No scores, no rankings. We document what a competitor shows and doesn't show; judgment stays yours.
No unsourced claims. Every line carries a URL and a date, or it says not_found.

See one on your own market

Send your domain and one competitor's. You'll get a sample battlecard back within 48 hours, free — the exact format, on the competitor you actually face.

Send two domains — free sample

Pricing

$1,900

initial dossier · 3–5 competitors

$490

quarterly refresh · what changed, sourced

No platform, no seats, no annual contract. The refresh only reports what actually changed — if nothing moved, it says so.

Not for you if

You need continuous real-time monitoring with alerts and integrations — that's the enterprise platforms' job.
You want win/loss interviews or private intel. We work from public materials, by design.
You have no sales team to arm. A battlecard nobody uses is decoration.

Who's behind this

I'm Philippe. Three decades operating businesses, three years building diagnostic engines under one discipline: no unsourced claims. Every line the engine produces points to a quote, a source, a date.

The same engine runs Lucid Offer, a live diagnostic product for senior consultants — same rules, different output. More at lucide.consulting.